Where creators become founders.

Let's build the brand your audience is waiting for.

Make it yours — pick your color
Not a platform — a partnership

A partnership you're chosen for.

NewBrand isn't a self-serve tool. It's a selective partnership that turns a chosen creator into the owner of a real beauty brand.

We choose our partners

Not everyone gets in.

You apply and are accepted. We partner with creators who know beauty and create for social — a real partnership, not a signup.

Apply to be chosen →
Aligned by design

We earn only when you sell.

$0 platform fee — a share of your sales is our only income. A platform gets paid whether you win or lose; a partner doesn't.

See the model →
Every video sells

Turn your content into a storefront.

We make the videos and live streams you already post shoppable — your audience buys from you, inside your content.

How it works →
Ownership, not rental

You own the brand.

Your name, your products, your customers — a real, sellable asset you keep, not a storefront you rent. (Per the partnership agreement.)

The partnership →
Shoppable video · live

Creators showing their products for sale.

Hover to hear it — every clip is shoppable, right in the feed.

Buy
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What you get from us

You create. We run everything else.

You get all of this. Because we're partners.

You're not our customer — you're the creator. We only win when you sell.

Account manager (our rep) shaking hands with the creator — the partnership
What you get from us

You create. We run everything else.

A creator designing her brand label and packaging in the app on her phone
AI design system

Design it yourself.

A full design studio — your label, packaging & brand, in-app, no costly designers.

A creator going live, selling her product to camera beside a ring light
Live shopping

Go live. Sell on every network.

Sell in the store we set up for you — and live on every network your fans already use. They shop the moment you show it.

A marketing mentor advising a creator at her home beauty studio
Marketing experts

You're never alone.

Real strategy and expert advice to grow your sales.

A founder's orders being stocked, picked, packed and shipped from a managed fulfillment center
Inventory & fulfillment

We stock, pick, pack and ship.

Every order, nationwide — nothing for you to manage.

A support agent with a headset helping customers at a beauty brand's desk
24/7 customer service

Round-the-clock support.

We answer your customers around the clock — in your brand's voice.

← swipe through →

What NewBrand handles

You lead the brand. We run the business behind it.

Your existing business stays yours. No monthly platform fee for active brands — we only earn when your brand sells. Built with compliance, quality and customer protection from day one.

✓US-made product access
✓Brand & AI label design
✓AI e-commerce store
✓Video commerce & live shopping
✓Marketing experts
✓Inventory & fulfillment
✓Payments & creator payouts
✓24/7 customer service
✓Compliance, quality & customer protection
✓Custom formula development (advanced service)

Full partnership terms are shared with approved applicants.

Made in the USA

Real formulas, made in the USA.

Every product comes from a US manufacturer we vet ourselves against our own quality bar — clean, quality-tested formulas, made in the USA. Each manufacturer holds its own regulatory approvals.

The vibe

Picture your brand.

Placeholders for now — your real shoot, UGC and product photos drop straight into these slots.

Product — hero shot
UGC — unboxing
Founder portrait
Behind the scenes
The model

We don't make products.
We make you the owner of one.

Real formulas, made in the USA, under your name — not a dropship link. You build the brand and the audience. We run everything behind it.

Pricing

There's no price tag. $0 platform fee.

Free to apply, design and launch your brand. An active brand never pays a monthly platform fee — we earn only when you sell. A partnership, not a platform you rent.

See how the paths compare →

Your brand. Our partnership.
Your success.

We only win when you sell. Apply to launch your beauty brand with a team that has your back.

Apply to join →